The business brunch “Economy of the Brave. Solutions for a New Era” will bring together the leaders of Ukrainian business
In conditions of war, economic instability and constant change, Ukrainian business needs not only quick decisions but also a high-quality professional dialogue. That is precisely why platforms are now gaining particular importance — where company owners, executives, investors and experts can exchange practical experience, discuss current challenges, forge new partnerships and shape a shared vision of how the economy should develop. Business events have long ceased to be
Amid war, economic instability and constant change, Ukrainian business needs not only quick decisions but also high-quality professional dialogue. That is exactly why platforms where company owners, executives, investors and experts can exchange practical experience, discuss current challenges, forge new partnerships and shape a shared vision of economic development are now gaining particular importance.
Business events long ago ceased to be merely a place for networking. They have become a space where new ideas are born, strategic partnerships are formed, successful cases are presented and decisions are shaped that can influence the development of companies and entire industries.
It is exactly such a platform that the business brunch will become “ECONOMY OF THE BRAVE. SOLUTIONS OF THE NEW ERA”, which July 14, 2026 will be hosted by the business publication PERSHYI BIZNESOVYI | BIZ at the restaurant Veranda on the River in Kyiv.
The event will bring together business owners, CEOs, top managers, investors, marketers, HR specialists, communications professionals and experts to discuss the key challenges facing Ukrainian business today, as well as practical solutions that help companies grow even amid constant turbulence.
On the programme of the business brunch
– A talk by Kateryna Tiuria, HRD of the Veranda/Fenix restaurants
Topic: “People as the main asset of a business: how to retain teams amid a staffing shortage”.
– Address by Yuliia Zavalishyna, director of corporate affairs and communications at Kyivstar
Topic: “The power of responsible business”.
– Talk by Artem Honcharenko, PhD, head of the KNUBA Veterans Institute
Topic: “Veterans as part of the UNIT economy of a Ukraine of reconstruction”.
– Talk by Anna Kalanterna, psychologist
Topic: “The psychology of big decisions: what prevents a business from scaling”.
The talk will cover entrepreneurs' financial scenarios, the fear of growth, inner limitations and the psychology of strategic decision-making.
Panel discussion: “CORPORATE GOVERNANCE: BOARDS OF DIRECTORS AND INDEPENDENT DIRECTORS AS A TOOL OF RESILIENCE”
Moderator: Nadiia Shuliak is an investment consultant, human rights defender, attorney and managing partner of the law association “Kraun”.
Participants:
– Olha Romanova – adviser for relations with state authorities at AB InBev Efes Ukraine;
– Serhii Naumov – president of the National Association of Banks of Ukraine.
– Olena Derevianko – co-founder and partner of PR-Service Agency, vice-president of the Ukrainian PR League, head of the APKBU committee on crisis communications, Doctor of Economics and Political Economy, professor.
The experts will discuss the role of independent directors, corporate governance under risk, investor confidence, building an effective management system and scaling a business.
Panel discussion: “MEDIA STRATEGIES AND PR: ATTENTION, INFLUENCE AND REPUTATION”
Moderator: Dmytro Chepur — head of the special projects department at Mind UA.
Participants:
– Valentyna Yovenko — director of corporate communications of the Apteka 9-1-1 chain;
– Oksana Kononova — CEO & Founder, LOOQME;
– Dmytro Samoliuk — Head of Digital My – Ukraina, My Ukraina+;
– Viktoriia Martyniuk — Deputy Director of the strategic communications agency PointeR
– Serhii Demchenko — head of the corporate communications department of the ATB corporation;.
The participants will talk about modern media strategies, crisis communications, reputation management, the struggle for the audience's attention, the role of PR in business and trust as companies' main asset.
Panel discussion: “MARKETING FOR THE BRAVE: HOW TO BUILD A BRAND WHEN RESOURCES ARE LIMITED”
Moderator: Alina SMYSHLIAK-BORODA- director of reputation management and CSR at Kormotech
Participants:
– Viktor Ivanchenko, Head of Strategy & R&D Megapolis+;
– Borys Tsomaia, CMO of the company RIEL;
– other market experts.
Participants will talk about the new behaviour of the Ukrainian consumer, trust as the main factor in choosing a brand, marketing on limited budgets, the effectiveness of marketing investments, the role of content and community in building a brand, as well as how to create Love Brand, which remains close to the customer even in times of change.
Host of the event Mariia Skyba, presenter of the “My — Ukraina” channel
Business brunch participants can expect practical cases from Ukrainian companies, talks by leading experts, discussion of key business trends, professional networking, new partnerships and live interaction with the leaders of Ukrainian business.
Date: July 14, 2026, Veranda on the River, Kyiv. Start: 12:00
Participation fee: UAH 2 000 (places are limited). Registration: promofbcbiz@gmail.com
Event partners: Veranda on the River, Maison Castel, Principessa Jewellery Group, Yamagiwa, BARAKA, AB InBev Efes Ukraine, Kyivstar, The “9-1-1” pharmacy chain, Anna Kalanterna, Morshynska, the communications agency “VARTO
Media partners: “My-Ukraina+”, “My-Ukraina”, 33 Kanal, Mind UA, the TV channel “Pryamyi”, the Apostrof media holding, “Komentari”, Delo.ua, “Minfin”, Finance.ua, SPEKA, The Page, Media Company FM-TV, «Dilova Stolytsia», Marie Claire Ukraine. Business PRO, Studio of my Dreams, GLORY Magazine, Best People Club, BUT.IN.UA, Super Lady, Infovision, ProfBuild, Megapolis+
PERSHYI BIZNESOVYI | BIZ — a platform for those who make decisions. It is here that leaders meet, new ideas are born and partnerships are formed that change Ukrainian business.