Almost 30% of Ukrainians prefer Ukrainian medicines – survey
Ukrainian-made medicines are preferred by 28.4% of Ukrainians, according to the results of a survey conducted by the research company Active Group and the analytical center Experts Club in early February. As Active Group CEO and co-founder Oleksandr Pozniy reported, at the same time 33.4% of respondents more often choose imported medicines, while for 38.2% of respondents the country of origin of a drug does not matter. “For manufacturers, this means that competition
Ukrainian-made medicines are preferred by 28.4% of Ukrainians, according to the results of a survey conducted by the research company Active Group and the analytical center Experts Club in early February.
As Active Group CEO and co-founder Oleksandr Pozniy reported, at the same time 33.4% of respondents more often choose imported medicines, while for 38.2% of respondents the country of origin of a drug does not matter.
“For manufacturers, this means that competition is about reputation, proven efficacy and supply stability, and Ukrainian brands can strengthen their positions through quality and clear communication”, – said Active Group CEO and co-founder Oleksandr Pozniy.
In the opinion of Experts Club founder Maksym Urakin, “the fact that almost a third of consumers choose domestic drugs shows the importance of availability and trust in quality on the domestic market”.
The study was conducted on the SunFlowerSociology online panel using a representative sample on February 11-12, 2026. The survey involved 1,000 respondents, selected as a representative sample in all regions of Ukraine, except for the temporarily occupied territories.