SBC Summit Ukraine to be held in Lviv for the first time

On Wednesday 28 October the VI All-Ukrainian sports marketing conference SBC Summit Ukraine 2026 Lviv will take place. The event moves beyond the capital for the first time, confirming its status as the main sports-marketing event of the year, relevant to the whole country. Barvy Event Hall will host more than 600 participants and 40+ speakers appearing on two stages.

SBC Summit Ukraine is the flagship conference of the Sport&Business Club community, held twice a year, and in 2026 it is the main platform for dialogue between sport, business and the media in Ukraine. The event brings together the industry's key players — representatives of sports clubs, leagues and federations, media, and business involved in sport. The conference programme will cover the industry's most topical subjects — from brand strategies and sponsorship to the development of sport, digital communications and media in wartime.

Among the speakers already announced:

• Matvii Bidnyi — Minister of Youth and Sport of Ukraine
• Dmytro Stryzhov — founder and member of the Supervisory Board of SHERIFF
• Oleksii Dniprov — Vice-President of the NOC of Ukraine, President of the Ukrainian Padel Federation, rector of KNUCA
• Roman Fedyshyn — president of the Halychanka handball club, head of the Handball Federation of Ukraine in Lviv Oblast
• Andrii Rebryna — director of the state institution “Mass Sport Agency of Ukraine”
• Ihor Hryshchenko — Secretary General of the Ukrainian Association of Football
• Roman Khimiak — director of the Department of Sport, Youth and Tourism of the Lviv Oblast Military Administration
• Anton Nikulin — director of the Sport Office of Lviv City Council
• Borys Tsomaia — marketing director of RIEL
• Stanislav Horuna — Olympic bronze medallist in karate, founder of the Horuna Cup tournament, co-founder of the DuelDuck startup
• Yevhen Dykyi — President of the Ukrainian Premier League
• Danylo Shchestiuk — head of the Digital Projects Department of 1+1 media
• Ihor Polosmak — commercial director of Kyivstar TV
• Petro Adamyk — First Vice-President of the Ukrainian Rugby Association, President of the Lviv Region Rugby Federation
• Oleh Shpur — founder of Leo Family Group and of the private sports and education lyceum “Knowledge and Strength”
• Andrii Rusol — general director of FC Karpaty
• Yevhen Buderatskyi — deputy editor-in-chief of Ukrainska Pravda
• Yaroslav Svyshch — rector of the Ivan Boberskyi Lviv State University of Physical Culture
• Roman Hapachylo — president of the para-ice-hockey club “Nezlamni” (Lviv)
• Oleh Shcherbakov — editor-in-chief of Tribuna.com
• Artem Fedetskyi — former player of Karpaty, Dnipro, Shakhtar and the Ukraine national team, UEFA Cup winner, president of FC Karpatski Vedmedi
• Rostyslav Tuchak — founder and CEO of BotsBand
• Andrii Shevchuk — visual communications expert, presentation director, founder of SHEVCHUK BURO
• Andrii Kovalskyi — journalist, presenter on the TV channel ICTV
• Mykola Seredych — director of media, marketing and digital transformation at the Ukrainian Association of Football
• Yurii Hladkyi — CEO of the brand marketing agency Grape, co-founder of Kryla Karpaty
• Yevhen Kuzmenko — founder and CEO of PlayVision
• Yevhen Yefymenko — Co-Founder & CEO of Brendari
• Aryna Yevdokymenko — presenter of UPL TV, sports journalist, panel discussion moderator
• Oleksii Braha — founder and CEO of Sport Business Media Agency

Tickets for SBC Summit Ukraine 2026 Lviv can be bought via this link: WayForPay. A SPORT category ticket includes attendance at the conference and networking with the event's industry participants, entry to the Sport&Business Club community, a participant pack, and photo and video coverage of the conference.

A BUSINESS category ticket additionally includes access to the business lounge and the speakers' area, exclusive networking with key representatives of sport, business and the media, a hospitality zone from partners, priority fast-line entry to the event, seats in rows 1–4 of the hall, access to the speakers' presentations, a video recording of the event and a free guaranteed parking space.

Source: Channel 24